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Channel commercial systemThe Channel Development Manager connects the customer, hyperscaler, distributor, software vendor, reseller, systems integrator, managed service provider, and internal commercial functions.CustomerHyperscalerDistributorISV / OEMInternal EngineSI / GSIMSPVAR / ResellerCDM

Customer · Demand, buying authority, acceptance and realized value

Commercial inputsCDM outputsEvidence
Business problem, desired outcome and urgencyQualified pursuit and mutual action plan
  • Discovery record
  • Account plan
  • CRM opportunity
  • Offer ID
  • SOW
  • PO or order
  • Acceptance
  • Usage report
  • Renewal
Executive sponsor, buying committee and decision processComposed software, services and managed-operations solution
Requirements, architecture, security and data constraintsBusiness case, architecture and proof plan
Budget status, cloud commitment and procurement routeQuote, private offer, order and SOW route
Timeline, competition and success criteriaFunding or credits when approved
Usage, acceptance, feedback and renewal intentImplementation, support, adoption and renewal plan